Privacy Policy

Effective date: 3rd June 2021


We understand that your privacy is important to you; this page informs you of our policies regarding the collection, use, and disclosure of personal data when you use this Service and the choices you have associated with that data.
SCHWANA e.K. (“we”, “us”, or “our”) operates, and is the owner of, the following websites, social media profiles and YouTube channels (individually and collectively the “Service”):

We aim to protect your data at all times. You can access and use this Service without you disclosing your personal data. Personal information such as names, postal addresses and email addresses are not collected unless they are knowingly provided by the individual and they have agreed to the terms under which SCHWANA e.K. will use it.

We use your data to provide and improve this Service. By using this Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible at

Information Collection And Use

We collect several different types of information for various purposes to provide and improve your use and experience of the Service.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Cookies and Usage Data

This Personal Data may have been disclosed by you voluntarily, such as subscribing to our newsletter or leaving a comment on our Service.

Usage Data

We may also collect information on how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a Service and stored on your device. Tracking technologies, which may be operated by advertising partners and other third parties, may also use beacons, tags, and scripts to collect and track information and to improve and analyze our Service. Such tracking is operated directly by third parties using their own servers and is subject to their own individual privacy policies.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. You can also delete cookies at anytime via your internet browser or other programs. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

  • Session Cookies – We use Session Cookies to operate our Service.
  • Preference Cookies – We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies – We use Security Cookies for security purposes.

Use of Data

SCHWANA e.K. uses the collected data for various purposes:

  • To provide and maintain the Service
  • To notify you about changes to our Service
  • To send you email newsletters, updates to our Service and any other activity related to SCHWANA e.K. Each email includes information on how to unsubscribe from our mailing list.
  • To communicate with you in other ways, such as through administrative emails, confirmation emails, security alerts, updates to this policy and technical notices.
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer care and support, for example responding to your enquiries or comments
  • To provide analysis or valuable information so that we can improve the Service
  • To monitor the usage of the Service
  • To detect, prevent and address technical issues


You may subscribe to our email newsletter via our Service by providing us with some personal information. All email newsletters may contain tracking pixels. These pixels are used to evaluate the success of online marking campaigns, for example by telling us if you opened an email sent by us and/or clicked on a link within the email. This information allows us to find out which content resonates most with our subscribers. This information also helps us create more useful content for our subscribers. Information collected by us will not be shared with third parties.

Transfer Of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside Germany and choose to provide information to us, please note that we transfer the data, including Personal Data, to Germany and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

SCHWANA e.K. will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure Of Data

Legal Requirements

SCHWANA e.K. may disclose your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of SCHWANA e.K.
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of users of the Service or the public
  • Protect against legal liability

Security Of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.


We may use third-party Service Providers to monitor and analyze the use of our Service.

Google Analytics – This service helps us to track the usage of our Service and provides us with information such as referring websites and user actions on the Service. Google Analytics may collect information about your IP address, but does not collect any other personal information. Google Analytics may also use Cookies. You can read Google’s Privacy Policy here.

Service Providers

We may employ third-party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third-party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

Children’s Privacy

Our Service does not address anyone under the age of 13 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Rights related to your personal information

At any time you can contact us at to:

• Access your personal information that we have collected
• Amend or update your personal information
• Delete your personal data

You may also unsubscribe to our email newsletters by following the instructions displayed in each of the emails.

Please note that some data may need to be retained when required by law. It may also be retained for recordkeeping purposes or to complete transactions.

The EU General Data Protection Regulation (GDPR) Compliance

The EU General Data Protection Regulation (“GDPR”) came into force across the European Union (EU) on 25th May 2018 and brought with it the most significant changes to data protection law.

We recognise our obligations in updating and expanding our policies to meet the demands of the GDPR and Germany’s Data Protection legislation.

Privacy Policy – we have created our Privacy Policy to comply with the GDPR, ensuring that all individuals whose personal information we process have been informed of why we need it, how it is used, what their rights are, who the information is disclosed to and what safeguarding measures are in place to protect their information.

Obtaining Consent – we ensure that individuals understand what personal information they are providing, why and how we use it and give clear, defined ways to consent to us processing their information. We have developed stringent processes for recording consent, making sure that we can evidence an affirmative opt-in, along with time and date records; and an easy-to-see and access way to withdraw consent at any time.

Direct Marketing – we have taken care that our wording and processes for direct marketing, including clear opt-in mechanisms for marketing subscriptions, complies with GDPR; a clear notice and method for opting out or unsubscribing are on all marketing materials.

Processor Agreements – where we use any third-party to process personal information on our behalf, we have drafted compliant Processor Agreements and due diligence procedures for ensuring that they (as well as we), meet and understand their/our GDPR obligations. These measures include initial and ongoing reviews of the service provided, the necessity of the processing activity, the technical and organisational measures in place and compliance with the GDPR.

Special Categories Data – where we obtain and process any special category information, we do so in complete compliance with the Article 9 requirements and have high-level encryptions and protections on all such data. Special category data is only processed where necessary and is only processed where we have first identified the appropriate Article 9(2) basis or the Data Protection Bill Schedule 1 condition. Where we rely on consent for processing, this is explicit and is verified by a signature, with the right to modify or remove consent being clearly signposted.

Data Subject Rights

In addition to the policies and procedures mentioned above that ensure individuals can enforce their data protection rights, we provide easy to access information via our website of an individual’s right to access any personal information that we process about them and to request information about:

  • What personal data we hold about them
  • The purposes of the processing
  • The categories of personal data concerned
  • The recipients to whom the personal data has/will be disclosed
  • How long we intend to store your personal data for
  • If we did not collect the data directly from them, information about the source
  • The right to have incomplete or inaccurate data about them corrected or completed and the process for requesting this
  • The right to request the erasure of personal data (where applicable) or to restrict processing in accordance with data protection laws, as well as to object to any direct marketing from us
  • The right to lodge a complaint or seek judicial remedy

If you believe that our processing of your personal information infringes data protection laws, you maintain the legal right to lodge a complaint with a supervisory authority responsible for data protection. This may be carried out in the EU member state of your residence, your place of work or the place of the alleged infringement.

You may exercise any of your rights in relation to your personal information/data by sending us a written notice via email at

Accounts and Comments

When visitors leave comments on the Service we collect the data shown in the comments form or elsewhere, and also the visitor’s IP address and browser user agent string to help spam detection.

Visitor comments may be transferred to and checked through an automated spam detection service.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the Service, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the Service can download and extract any location data from images on the Service.


If you leave a comment on our Service you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Embedded content from other websites

Articles or pages on this Service may include embedded content (e.g. videos, images, articles, etc.), which may originate from third-party websites (e.g. Instagram feeds). Embedded content from third-party websites behaves in the exact same way as if the visitor has visited the third-party website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our Service (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this Service, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Information Security & Technical and Organisational Measures

We take the privacy and security of individuals and their personal information very seriously and take every reasonable measure and precaution to protect and secure the personal data that we process. We have information security policies and procedures in place to protect personal information from unauthorised access, alteration, disclosure or destruction and have several layers of security measures, including: SSL, access controls, password policy, encryptions, pseudonymisation, restriction, authentication, etc.

We understand that continuous awareness and understanding is vital to the continued compliance of the GDPR.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of this website after any updates to our Privacy Policy represents an agreement to the changes of this revised Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy, please contact us via email at